Creativity was long thought to originate from one hemisphere of the brain — but creativity’s power is far more awesome than that. Turns out, creativity involves many parts of the brain working in concert.
Deep beneath the gray matter that connects the various structures of the brain is where neurons fire in wild flurry, where the smell of candles reminds you of your favorite birthday, where the sound of nails on a chalkboard make your spine tingle.
Deep in this gray mass is where visuals and sensations interact and intertwine. It is where you mix and remix reality to remember and to create. It is where deep, lasting connections to what we experience are forged.
DEEP GRAY is a creative studio elevating brands by telling their stories with heart and purpose through thoughtful design and crafted experiences that form meaningful connections with audiences.