DEEP GRAY isn’t just your graphic designer, we’re your secret weapon.

Communicating with your audience is the single most impactful action a brand can make — it helps you find new customers and build loyalty with existing clients, communication influences sales, powers growth, demonstrates your mission, and explains your brand’s purpose for existing.

Graphic design used to be called visual communication, and in some ways, we think it should go back to that nomenclature. You see, everything communicates – not just text and letters. Color palette, font selection, imagery, it all speaks. “Graphic design” (the term) only tells part of the story.

When we say we offer graphic design services, we’re speaking with a broad brush. All our services are based around some aspect of graphic design – some designs are colors or illustrations, some are shapes and numbers, some move, some are only images, and some are volumes of text, and most are some combination of all these.

Our specialty is branding and identity design. Crafting the visual and conceptual elements that define a brand and distinguish it from competitors.

Everything from the logo and color palette to the tone of voice and overall messaging go into establishing a successful brand. Branding has been defined a thousand ways, but the way we like to describe it is that branding is the way people talk about you when you aren’t in the room.

Far beyond logos and business cards, much more nuance goes into a brand’s DNA, and we’re all about growing those buds into beautiful gardens for clients. Whether a new business or an existing one that wandered a little off the beaten path, we can help your brand find its way.

Establishing a strong brand identity communicates a company's values, mission, and personality, fostering recognition and trust among consumers. When a brand's identity is consistent and resonates with its target market, it creates loyalty and a sense of community. Customers are more likely to choose a brand they identify with and feel good about supporting.

A  well-defined brand identity can significantly influence customer perceptions and decision-making. It helps to position a business within its industry, signaling quality, reliability, and professionalism. By clearly articulating what makes a brand unique, businesses can attract and retain customers who align with their values. In today's marketplace, with fierce competition and short attention spans, strong branding is essential for standing out, building credibility, and ultimately driving growth.

We excel at introducing brands / products / ideas to the world.

Creative and impactful ways of communicating to audiences big and small, no matter the industry, is a challenge we love to tackle.

Let us help you capture attention and communicate your brand story or key messages that resonate with consumers, let’s pair it with creative and stunning visuals and compelling copy to evoke emotions and motivate action.

Whether through digital, print, or social platforms, well-crafted advertising campaigns can significantly increase visibility and reach, making potential customers more aware of a brand and its offerings. We can help your brand look great on any screen and on any medium to help you reach your clients wherever they may be.

Let’s make it real – more real, than real – larger than life itself.

Whether an event, a destination, a venue, a meeting, or a pitch, we are experts in telling stories in large formats, bite size chunks, spanning screens, or across mediums, to help make presentations unforgettable and to turn business documents into keepsakes.

When you want to immerse and captivate an audience, it takes a special form of storytelling to hold interest and build hype. We make our client’s passions our own to channel the fun, the energy, the creativity, and the key messages of a project.

Whether shaking up an industry, introducing a new product, or celebrating a milestone or achievement, show the world why your idea is one they can’t afford to miss out on.