Brand Study
Deep Gray
A Brand By
Location
Houston, Texas
Date
10 / 2023 - PRESENT
Business / Industry
Branding, Graphic Design, Creative Services
Description
Professional brand development, brand identity, graphic design, and creative services for new and existing brands / businesses / products.
Mission
Provide high-quality, evocative, jaw dropping design solutions to help brands tell stories, win hearts, and engage audiences.
Values
PASSION - In both heart and mind for all that we set out to create or shape.
QUALITY - What we do is valuable because we do it well.
DEPENDABILITY - Trust is sacred, we build trust by delivering on what we promise.
COLLABORATION - We journey further when we journey together.
Position
Opportunities aren’t lying around for the taking – opportunities must be grown, nurtured, and labored before they share their rewards. It isn’t only the right place, right time, it’s good decisions, planning, dedication, commitment, and execution.
As a business owner, you understand the rarity – and value – of opportunity. As your creative partner, my aim is to help you capitalize on known opportunities and uncover new ones with creative solutions.
Helping you better reach your audience in meaningful ways through smart design that turns customers into fans, support into loyalty, is the ultimate goal of presenting brands in authentic and genuine ways.
backstory
Deep Gray is an imaginative phrase for the many parts that reside deep inside the gray matter of the brain where creativity, recall, and visual sensory are connected to emotions and memories.
The most powerful elements of graphic design, visual arts, branding, advertising, and visual communications are the details that turn something you merely see into something one experiences.
As a creative partner helping brands connect with audiences, creating compelling visual elements that connect on a deeper level is crucial for building business opportunities.
Logo
Typography 1
Hyperspace Race
Typography 2
URW DIN & URW DIN Condensed
Symbol
Tag
White
Gray Matter
Neuron Blue
Abyss
Black
Tagline
Deep Gray is a creative partner that helps businesses and dreamers realize their awesome potential through the crafting of brands that tell stories, win hearts, and engage audiences.
Essence
Deep Gray is more than your creative partner, we’re your creative visionary, experience creator, your hired gun, nothing short of your secret weapon to get your project from Step 1 to done.
Keywords
Professional, high-quality, evocative, creative, daring, imaginative, innovative, results-driven, attention to detail, confidence, consistency, craftsmanship, energy, fearlessness, heart, thoughtfulness, value, vision, wonder.